Sales Genius Network Resources
The Low-Stress Guide to Maximizing CRM Adoption & Utilization
Depending on what research study you use, technology implementations fail to deliver their intended results 50-70% of the time. The primary reason for failure? Poor adoption and utilization. Gather our latest findings to enable you to unlock the vast potential of your CRM and greater tech stack.
Business Acumen for Marketing, Demand Generation & Sales
Significantly improve the conversations you have around your sales efforts to create greater understanding and better outcomes.
Course breakdown: 5 Sections | 16 Modules
How to Successfully Launch & Integrate RevOps
Revenue Operations (RevOps) should be focused on reducing or eliminating the friction that drags performance. If you are currently building out or plan to build out a RevOps team, here are the keys to building it right.
How to Cut Your Sales Cycle Time by 25-50%
Most business growth tactics are seeing higher costs, lower conversion and less traction. Watch and learn what should you be doing today to ensure you're able to bring on more customers at lower costs with less time.
5 Strategies to Increase Lead Generation to Sales Success
Generate more revenue without spending more money. If you're generating leads and want more to become customers, this is the session for you.
The Executive's Guide to Effective Lead Nurturing
This ebook outlines the different types of nurturing campaigns, explains how to create an effective lead nurturing campaign (including tips and best practices) and summarizes the role of technology and marketing automation in lead nurturing.
Three powerful tools to open and control the conversation: The Diagnostic Scorecard, The Cost Calculator Worksheet, The ROI Worksheet.
AMA 2 | The Greatest Risk & Changes to the Sales Profession
What do you feel is the greatest risk to the sales profession in 2020? As information has become more readily available to consumers, how has the role of a salesperson changed?
AMA 5 | What to do About Vendor Spend Freezes
Most companies have instituted vendor spend freezes for 3-6 months. How would you explore ways around this or to get "exceptions" from this vendor spend freeze trend?
The Key Elements For Crafting Strong, Effective Sales Emails
Whether your focus is on creating strong cold intro emails, expanding role players, keeping a sales opportunity moving, summarizing a sales meeting and more, we'll walk you through the proven formula to create strong sales emails.
The Biggest Difference Between Companies That Sustain Growth & Those That Don't
After doing some research, we found that the majority of salespeople could produce 33% more if the organization transformed their Go-to-Market Strategy. Discover how you can increase sales without increasing the size of your sales team.
Meaningful Conversations Training
This training highlights how to have a powerful first conversation - the biggest challenge in the sales process.
Introduction to Diagnostic Protocol: Influencing Decision Criteria
Understand more about the perspective your prospect has and how you need to move that perspective. Learn where decision criteria fits into the overall sales process and learn how to teach and influence your prospect.
Building Your Growth Model For Predictability & Impact
Create a strong growth model that will align your customer acquisition and success teams, generate greater execution velocity, and enable better and faster decision-making from the top of the organization to the front-lines.
The Lead Generation Calculator
Scenario plan in minutes. Input 6 key assumptions about your sales process and let the calculator measure how many leads, prospects and proposals you need to reach your goals.
Geared for salespeople with a strong base of experience, we'll address the full-cycle sales process and methodology.
Course breakdown: 6 Sections
- Overview
- Discovery
- Inquiry & Diagnosis
- Designing The Solution
- Winning The Sale
- Managing Your Business
The 3 Playbooks For A Successful Sales Development Program
All sales development programs are not created equal. Success requires that you implement the right playbook for the game you are playing. Learn the playbook structure to make yours a winning program.
How to Double Your Pipeline in 90 Days
The most important metric to track is pipeline velocity. Here we share the path to rapidly increasing the opportunities created in your pipeline.
The Critical Factors to Building Strong Analytics for Sales, Marketing & Customer Success Teams
How can you set up your systems to generate the revenue insights you need and make performance predictable? We hosted 3 of the industry's leading companies to share their experiences and advice.
Includes: Billy MacDonald, Directory of sales at Databox, Todd Abbott, CEO at InsightSquared, and Raj Aggarwal, former CEO of Demand Sage
Unlock the Latent Power of Your CRM, Marketing Automation & DemandGen Tech Stack
Design, integrate, and build your tech stack to drive greater productivity and impact. Learn how technology can impact your growth strategy, lower your sales costs, and more.
3 Core Strategies To Generate More Sales Without Hiring Additional Salespeople
We've studied more than 1,000 mid-sized businesses and discovered that the average organization captures less than 2/3rds of the economic value they should. Learn how you can increase your gross profit by 33% without hiring an additional salesperson or marketing manager.
The 7 Components of an Effective Sales Playbook
Before you say you don't need a playbook, realize you already have one. The question you must answer is whether it's documented and purposeful or not. Learn what it takes to create a strong, aligned approach across the entire customer acquisition process.
5 Rules to Utilize Sales & Marketing Technology to Accelerate Revenue Growth
Companies are spending more than $5,000 per sales rep on technology, yet sales conversion rates are down 15%. With the Martech ecosystem increasing, discover how you can make use out of the tech stack you already have to increase productivity.
Align your content with the journey your personas are taking on their way to making a purchasing decision. Keep track of the content you have and where it fits in the journey with this map.
How To Create Your Sales Development Playbook
Walk through the process of creating your sales development playbook to prepare your SDRs to win, define your markets, outline outreach sequences and more. Whether you're utilizing sales development now or not, gain efficiencies and improve your overall prospecting efforts.
Get help with creating engaging, effective landing pages that convert your website visitors to leads by including the elements listed in this checklist.
The Executive's Guide to Winning Sales With Today's New Buyer
Based upon 2 years of research, companies must address sales growth with a more comprehensive game plan than they have in the past. Learn the what and the how of scalable sales growth.
How to Create Effective Buyer Personas
Identify, create and document your buyer personas with this easy to use workbook that's easy to share with your team. Included are definitions, fillable worksheets, and examples.
How to Effectively Manage Inbound Leads
Are you turning your leads into sales? Align your inbound marketing and sales process to convert more leads and close more sales.
How to Create an Effective Sales and Marketing Service Level Agreement (SLA)
Document everything from who your buyer personas are to lead definitions to who handles each type of lead. Learn how to create the agreement that will keep your revenue generation team moving in the right direction.
How to Effectively Hire Sales Development Representatives
Identify key hiring considerations, read over a sample job description, and sample interview questions to help you find the right candidates. With this guide, you'll be hiring the best team possible.
Professional Inbound Marketer's Review Kit
There are 5 areas that need to be evaluated on a consistent basis: buyer personas, website, buyer's journey, lead nurturing and metrics. Manage the important elements and keep your results headed in the right direction with this kit.
AMA 1 | Building Your Business Case for Change
What's your thought on providing proposals after one call with a prospect? What is your thought on team selling?
AMA 3 | Blowing Smoke or Providing Actionable Stats? How to Unpack Client's Goals for Accuracy
How do you unpack a client's goals in a way to ensure accuracy? How do you figure out if they are blowing smoke vs. providing actionable stats?
AMA 4 | Positioning Yourself to Successfully Sell Outcomes
By positioning to outcomes, you can drive higher pricing and margins for sellers and companies. How do salespeople up their game?
5 Keys For A Successful Go-to-Market Strategy
Having a strong Go-to-Market Strategy means answering 5 main questions, but answering these questions is not enough. You must pair them with a strong focus on execution.
5 Actions For Sales & Marketing to Succeed Through Crisis
It is in difficult times that good companies separate themselves from their peers and become great. Get answers to important questions regarding how to maintain focus and continue to grow in bad times.
Satisficing - Why Better Solutions Fail
Address the most common positioning, strategic, and tactical mistakes that are made across the customer acquisition cycle. Understand the good enough factor and how your customers go about making decisions.
Do more in the same time (or less time), free up your time overall, and improve your performance by learning how to "run plays."
How to Create & Deliver Point-of-View Insights
Learn about the successful teaching process, the purchase process, the role of content, and what insight is and is not. At the end, you'll be able to have an impact on content strategy to position yourself as the optimal change your clients need.
Keep track of your customer's buying process. Easily list your key decision makers and map and understand the issues they face.
The Tech & Data Stack Diagnostic
Ensure you have the insights to make great decisions. Indicate the degree to which you agree or disagree with the statements in this diagnostic to see where you can have the biggest impact on improving your results.
The Sales Qualified Lead (SQL) Target Cost Calculator
Determine what you should be investing to create sales opportunities. This calculator will help ensure that you are allocating your sales and marketing resources effectively and driving the results you desire.
The Sales Email Effectiveness Predictive Scorecard
Guide and score your emails. Generate a score of 86 or better and you'll see your emails generating more impact, engagement and conversations.
Key Performance Indicators Cheat Sheet
Learn and understand what metrics you should be tracking, why you should be tracking those metrics and how you can use metrics to increase success.
Coaching Effectiveness Checklist
Create a defined process that improves employee engagement, creates better performance and enhances your organization's retention strategy.